'Ultimately, the key things are the shade, undertone and the coverage you are looking for as well as the longevity, blendability and the way the texture feels and performs on the skin,' says pro make-up artist Cher Webb (opens in new tab).

Or, if skin pigmentation is your biggest worry, then a buildable, full coverage foundation is essential. If you're slightly greasy on the t-zone, but dry on your cheeks, you'll want the best foundation for combination skin. While targeted non-comedogenic formulas, with matte or demi-matte finishes, make the best foundation for oily skin (if your skin is acneic, be sure to shop around for the best acne treatment (opens in new tab) beforehand).

The best foundation for dry skin will be nourishing and dewy (shopping for the best eye cream (opens in new tab) can help reduce the chances of foundation settling in lines around the eyes), and be a hydrating water-based liquid formula. Do you prefer a full-coverage formula or something that's on the sheer side?Īnd that's before we've even got on to your skin type. There are so many things to consider when looking for a new foundation. Firstly, the finish – do you want one that's glowy or matte, or somewhere in between? And then there's the coverage. How to choose the best foundation for you

Iconic foundations like Estée Lauder Double Wear (opens in new tab), L'Oréal Paris Infallible 24hr Matte Cover Foundation (opens in new tab), and Armani Luminous Silk (opens in new tab) are classic choices because they do exactly that. It should enhance the way your skin looks and feels, and it should disguise any bits that you want hidden, smooth out any imperfections and create the perfect canvas for the rest of your look. Applying it should be a pleasure and wearing it should be a joy.

Find the best foundation for your skin